JOB PURPOSE
As a key member of the People and Culture team, you will be responsible for developing and executing our recruitment marketing strategy. You will elevate our employer brand, attract top talent, and position our diverse leisure and motorsport destination as an employer of choice.
SUSTAINABILITY
We don’t just look after our team and our fans. We want to look after our world too. We're committed in our responsibility to reach our zero-carbon goal. So, we've adopted greener methods within our workplace, donated more than 20 tonnes of surplus food, and installed over 2,700 solar panels which generates 13% of our venue’s power - with all other energy from 100% renewable sources. Our dedication has earned us Three Star FIA Environmental Accreditation, but this is just the start.
KEY RESPONSIBILITIES
- Recruitment Campaigns: Create and execute innovative recruitment marketing campaigns to attract candidates for specific roles and overall talent pools, highlighting the unique opportunities within our leisure and hospitality offerings.
- Employer Branding: Develop and implement strategies to strengthen our employer brand across various channels, including social media, our company website, and other relevant platforms.
- Content Creation: Assist in producing high-quality content, such as job descriptions, banners, posters, social media posts, blog articles, and video content, to engage potential candidates, showcasing the excitement and diversity of our business.
- Social Media Management: Working closely with our Marketing team, manage our recruitment campaigns on social media channels, including LinkedIn, X, and Instagram, to share engaging content, interact with the audience, and promote our career opportunities.
- Analytics and Reporting: Track and analyse recruitment marketing metrics to measure the effectiveness of our campaigns and identify areas for improvement, providing data-driven insights to optimise future strategies.
- Collaboration: Work closely with the Talent Acquisition team and extended People and Culture team, in-house marketing team, external agencies, and other departments to ensure alignment with overall business objectives and to create a cohesive and impactful recruitment marketing strategy.
- Collateral Production: Produce recruitment-specific marketing collateral, such as flyers, posters, and presentations, utilising design tools like Canva and Adobe Creative Suite to visually communicate our brand and attract top talent.
- ATS and Careers Page: updating advertising copy and job descriptions.
- Candidate Journey: Work closely with the Talent Acquisition team to assist with the candidate journey from attraction to interview stage.
TEAM RESPONSIBILITIES
- Help to create a positive and proactive culture and environment within the business
- Professional presentation both physically and in all aspects of work and conduct in order to reflect the Silverstone values
KEY RELATIONSHIPS
- Senior Talent Acquisition Partner and Talent Acquisition Coordinator
- Marketing Team
- Third-party agencies and Suppliers
- People and Culture colleagues
- Wider Silverstone team
WHO WE'RE LOOKING FOR
- Proven experience in recruitment marketing or a similar role
- Strong understanding of digital marketing channels, including social media, email marketing, and content marketing
- Excellent written and verbal communication skills
- Strong interpersonal skills to build and maintain positive relationships with colleagues and external stakeholders
- Creative thinking and problem-solving abilities
- Proficiency in using design tools (e.g., Canva, Adobe Creative Suite) o Experience with recruitment marketing tools and analytics.
- Excellent IT literacy (excellent working knowledge of Microsoft Word, Excel, PowerPoint, Outlook and Smartsheet)
- Strong attention to detail and organisational skills
- Ability to work collaboratively with in-house marketing teams and external agencies.
- Ability to generate creative and innovative ideas aligned with our brand values and ethos.
