We've achieved a staggering and impressive 70% growth in MICE bookings here at Silverstone over the last 12 months and are looking forward to building on this success throughout 2024. Our customers wanted more innovation and experiential experiences this year than ever and we were more than happy to help - especially when clients have tasked us to think beyond the norm.  

High-profile brands chose our unique venue and creative team to deliver a range of activities for their guests including sit down dinners in the pit garages, cycling on the track, sound baths and live DJ-hosted parties in the Formula 1 paddock.  

The arrival of accommodation at Silverstone, with the opening of the Hilton Garden Inn Hotel, has been a contributing factor to our growth allowing customers to extend their events well into the evening and overnight. This is set to improve in 2024 with the opening of our immersive motorsport destination, Escapade Silverstone, which will give us a total of almost 400 beds on site.

Hayley Smith, Head of Sales at Silverstone said “I am immensely proud of the team who have been truly creative when delivering client briefs and we have hosted some fantastic and immersive events through 2023 with more bold ideas in the pipeline for 2024. In addition, our Shift to Zero sustainability strategy has impressed clients, and has recently been recognised and rewarded with ISO 14001 certification”.