The Growing Importance of Wellbeing in the MICE Industry

As Head of Sales at Silverstone, Hayley Smith has seen firsthand how the conversation around wellbeing, both physical and mental, has shifted in recent years. Today, more than ever, the MICE industry is recognising the need to deliver events that not only inspire productivity but also support the wellbeing of attendees. 

It’s no longer enough to host a meeting or conference with a team-building exercise built in, it’s now about creating an all-round experience that nurtures both mind and body.

 

 

Smith says, “Motorsport and relaxation aren’t typically a pairing you’d expect to see, but our unique location offers not only a thrilling motorsport backdrop, we’re also a perfect space to pause and reset. 

Imagine this: yoga sessions on the iconic pit lane, where excitement of the track meets the calm of mindful movement. A sound bath in one of our famous garages, or body treatments centred around restorative and performance-driven wellness. And for those seeking an immersive experience, our woodland area offers glamping opportunities – an ideal environment for connection, relaxation and reflection. 

This movement towards wellbeing is more than a trend - it’s a recognition that employees and clients alike perform better when their physical and mental health is prioritised.

We’ve delivered some of our most fun and engaging events when clients utilise the full spectrum of facilities at Silverstone combining high-speed, energy and performance with rejuvenation and connection at its core.”

Take your event to the next level. Speak to Team Silverstone by clicking here.